Corporate Identity Questionnaire

1)   What is your business?

We make nutritional apps for smart phones.  

2)   Describe your business in one sentence

We provide alternative options for unhealthy foods that will satisfy our customers cravings and in a more healthy way, and deliver this information through apps for smart phones.

3)   Who is your target audience?

Men. Women. Athletes. Young Adults. Health Conscience Individuals.

4)   Who are your competitors?

Other Nutritonal Apps

5)   What makes them better/worse than your product/service?

I think that many other nutritional/health apps only give recipes and healthy foods to eat. My app is better than these services because my app users will be able to type in the unhealthy food that they want to eat, and we will provide them with various other options that are similar to the unhealthy food they want to eat, but with different elements that make it more healthy.  

6)   Do you currently have an identity? 

     N/A

7)   (If your answer to #6 is no, skip this question)  What do you like about it and what don’t you like about it?

I really like the concept of my business and have not seen many other apps like this one.  It can be complicated because there are so many options of food and so many different views on what is thought to be healthy and what is not.  These opinions change daily.  

1)   How do you want your image to be seen in two years?

We want to be seen as a top reliable source for nutritional facts.  

2)   If your company was an animal, what animal would it be and why?

I would want my company to be a bird.  It represents the free will and confidence that I want my customers to have after using my app.  I want them to feel confident to go wherever they want to because they feel comfortable in their body with their new healthy lifestyle.

3)   If your company/brand was a person, who would it be and why?

I would choose Erin Brockovich because she embrace the confidence and determination that I want my consumer market to possess.  It is the will power to never give up on a healthy lifestyle and the confidence of success that I want my consumers to be motivated to achieve by using my app.  

4)   If your company/brand was an object, what would it be?

It would be a bunch of fruits and vegetables.

5)   If your customer was a cartoon character, who would it be?

I would take the logo that I have already created (the character made of all various fruits and vegetables) and make him into a cartoon character.