Logo Comparison

The MLB logo is effective.  It is simple and uses the American flag colors, which symbolizes baseball as an all American sport.  The target audience is narrow since it markets to baseball players and patrons of the sport.  I believe that the logo is effective because even though I am not a supported of the sport, I was able to easily define what the logo was for.  The logo is straightforward in its design because it features an outline of baseball player hitting a baseball and differentiates itself by the use of its colors, which also is an indicator that it is for major league baseball.

 The Nike symbol, although contains no words and nothing more than the swish sign, is effective.  It is a symbol that has gained recognition and is understood universally as a representation of Nike.  The logo is simple and is able to stand alone because of its bold design and it targets all ages because the sports company provides various products. 

The Good Year logo stands out to me because of its bold green and yellow colors but I am unsure of what the shoe and wings represent since it is a tire company. I am able to identify this company just by looking at the shoe and wings because I never did understand their purpose for including these images; it is my misunderstanding that makes it memorable. All would understand the logo because the company name is included in the logo, which is also another key component of this logo that makes it recognizable.  

The Ray-Ban logo is simple and is obvious.  It is an effective logo because of its style of writing used in the logo and the simplicity of just having the name of the company displayed as the logo.  I believe that Ray-Ban is just as effective as the Nike symbol because it is so simple and it has a wide target audience.  Anyone that owns a pair of sunglasses has probably heard of Ray-Ban because of its good reputation.

There is a clear indication that this logo is for the advertisement of the 2012 Olympics in London and it is an ineffective ad.  It is a complex logo because of its very different messages,  I am unsure if it is promoting or bashing the summer olympics.  The colors are bright and attracting but the message is unclear.  Everything looks out of place and un-proportional which makes it hard to focus on what is being said.    I am unsure what audience this logo is trying to focus on and it is not a memorable ad.